ALPHA. Resources to help marketers develop technical skills and become indispensable.

Analytics

Know how you’re doing. Evaluate performance and determine how to make it better.

  • Metrics/methodologies
    • http://www.kaushik.net/avinash/web-analytics-demystified/
  • Google Analytics
    • http://blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-google-analytics/
    • http://www.kaushik.net/avinash/google-analytics-tutorial-8-valuable-tips-to-hustle-with-data/
  • KPIs of Web Analytics
    • http://www.kaushik.net/avinash/rules-choosing-web-analytics-key-performance-indicators/
  • Google Analytics Web Query Explorer
    • http://ga-dev-tools.appspot.com/explorer/