ALPHA. Resources to help marketers develop technical skills and become indispensable.

Forecasting & Statistics

Predict the future. Create a forecast or budget. Run correlations and regression analyses.

  • Forecasting and budgeting
    • http://www.slideshare.net/sirris101/building-a-2012-marketing-budget
    • http://docs.cdn.marketo.com/Marketing-Forecasting-Whitepaper.pdf
  • Statistics for marketing
    • http://www.investopedia.com/articles/financial-theory/09/regression-analysis-basics-business.asp#axzz28GLwas9H
    • http://www.amazon.com/Head-First-Statistics-Dawn-Griffiths/dp/0596527586/
    • Introduction to Statistics: https://www.udacity.com/course/st095 
    • MarketingCharts: http://www.marketingcharts.com
  • Market research technology
    • Google Consumer Surveys: http://www.google.com/insights/consumersurveys/home
    • Suvey Monkey Audience: http://www.surveymonkey.com/mp/audience/
    • Data publishers: Quantcast, Experian Marketing Services, Compete (questionable accuracy in my experience)