Forecasting & Statistics
Predict the future. Create a forecast or budget. Run correlations and regression analyses.
- Forecasting and budgeting
- http://www.slideshare.net/sirris101/building-a-2012-marketing-budget
- http://docs.cdn.marketo.com/Marketing-Forecasting-Whitepaper.pdf
- Statistics for marketing
- http://www.investopedia.com/articles/financial-theory/09/regression-analysis-basics-business.asp#axzz28GLwas9H
- http://www.amazon.com/Head-First-Statistics-Dawn-Griffiths/dp/0596527586/
- Introduction to Statistics: https://www.udacity.com/course/st095
- MarketingCharts: http://www.marketingcharts.com
- Market research technology
- Google Consumer Surveys: http://www.google.com/insights/consumersurveys/home
- Suvey Monkey Audience: http://www.surveymonkey.com/mp/audience/
- Data publishers: Quantcast, Experian Marketing Services, Compete (questionable accuracy in my experience)