ALPHA. Resources to help marketers develop technical skills and become indispensable.

Forecasting & Statistics

Predict the future. Create a forecast or budget. Run correlations and regression analyses.

  • Forecasting and budgeting
  • Statistics for marketing
    • Introduction to Statistics: 
    • MarketingCharts:
  • Market research technology
    • Google Consumer Surveys:
    • Suvey Monkey Audience:
    • Data publishers: Quantcast, Experian Marketing Services, Compete (questionable accuracy in my experience)