Technical Skills for Marketers
Gaining the skills you need to be indispensable.
There's been a lot of talk of roles like Growth Hackers, Marketing Ninjas and Technical Marketers in the past year; regardless of if you subscribe to these labels, technical marketing skills are becoming a requirement to be a successful in online marketing. The marketers who know SQL, can write code or use PivotTables in Excel will be the most desirable and productive individuals in our industry. This website is dedicated to helping marketers develop the technical skills to make them indispensable.
This site is currently in Alpha, and was created by Jamie Steven, who serves as the Chief Marketing Officer at SEOmoz.
Jamie Steven, Chief Marketing Officer, SEOmoz, @jamies
Jamie brings 16 years of marketing leadership experience from startups and enterprises such as Rhapsody, BestBuy.com, Speakeasy, DocuSign and Microsoft. He is a frequent speaker at marketing conferences such as PubCon, MarketingSherpa, MozCon and DreamForce and serves on the WTIA's Marketing Community leadership committee. Jamie holds an MBA from the University of Washington and is an instructor of the school's Advanced Interactive Marketing Program. He lives in Seattle, WA and likes pumpkin-flavored beverages including lattes and beer—both excellent choices for chilly Seattle weather.
Michael King, Director of Inbound Marketing, iAcquire, @ipullrank
Michael King is a software and web developer turned SEO since 2006 who has worked at number of interactive agencies including Razorfish. He is a sought-after speaker delivering memorable talks at such conferences as SMX East, SearchLove NYC, Seattle Interactive, SMX Israel, SMX West, SES New York, LinkLove London, SMX Advanced and MozCon. Mike currently works as the Director of Inbound Marketing at iAcquire.