ALPHA. Resources to help marketers develop technical skills and become indispensable.
Email Technology
Learn how to send email effectively. Utilize the power of a robust email platform.
- SMTP Protocol
- http://utcc.utoronto.ca/usg/technotes/smtp-intro.html
- Deliverability
- http://www.aweber.com/blog/email-deliverability/email-deliverability-tips.htm
- http://blog.deliverability.com/best-practices/best-practices-standards
- http://www.smashingmagazine.com/2007/10/16/best-practices-for-bulletproof-e-mail-delivery/
- Email Platforms
- Transactional: SendGrid, Postmark, Mandrill
- Hosted: ExactTarget, Bronto, MailChimp, Constant Contact, Emma
- Automated: HubSpot, Marketo, Eloqua