ALPHA. Resources to help marketers develop technical skills and become indispensable.
Copywriting
Learn to write for the web, email and social marketing channels. Be creative AND pithy.
- Writing for the web
- http://www.useit.com/papers/webwriting/
- http://www.copyblogger.com/copywriting-101/
- http://www.amazon.com/The-Copywriters-Handbook-Third-Edition/dp/0805078045/ref=sr_1_3?ie=UTF8&qid=1349289270&sr=8-3&keywords=web+copywriting
- Writing for email
- http://www.constantcontact.com/learning-center/hints-tips/em/copywriting.jsp